The Future Will Be Personalized
This graphic from Gravity CEO Amit Kapur (who just launched the Twinterest game) sums up very neatly what's happening to information consumption. He sees things as a kind of arms race between tools that make it easier to create and tools that make it easier to filter. It's pretty obvious that social filters via Facebook and Twitter are taking more and more attention. But Kapur thinks they are now beginning to suffer from the same information overload as portals and search engines. Hence the need for more personal filters that capture your interests better than your friendships and relationships do -- matching your DNA to content's DNA. (Amazon has been doing something like this for me with books and music for a decade or so.)

